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Mailk, (who I’ve now known since the early 2000s…geez) reached out about branding his YouTube channel. He wanted his channel to deliver “raw, unadulterated footage” through a “retro style of filming” HBCU bands. With that bit of information he gave me and knowing his work and our history, my mind immediately went the VHS.
I explored other options but the VHS tape was the first and main centerpiece I wanted to work with. I drew the VHS and played with the center, which contains a musical staff (5 lines, 4 spaces). The musical staff worked well within the confines of the VHS tape. He wanted island colors so I used the eyedropper in Adobe Illustrator to take from an island/beach type scene.
Malik loved the tape idea and had the idea to combine with the valves I made. The valves references the instrument he played: the euphonium. I like adding touches like that in my designs. Designing with meaning is what I love to do. I made the valves come up from within the VHS tape and added a horn at the end but the horn was left in that round. When adding the valves to the tape, I wanted to give them some depth so I added the accents.
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